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  • Lavanya R

How Are Businesses Using Artificial Intelligence in Digital Marketing?

Updated: Mar 18, 2022

Artificial intelligence is making our life better by automating jobs, calculating solutions, and increasing efficiencies. (AI) is rapidly playing a part in our lives in surprising ways.

AI in Digital Marketing

AI is now widely used in digital marketing, where it works in the background to improve the effectiveness of pay-per-click advertising, personalize websites, create content, forecast behavior, and more. Advertisers are swiftly seeing the potential of this technology, with Forbes reporting that 84 per cent of marketing businesses are using or expanding their use of AI and machine learning in 2018. AI can help organizations improve their digital marketing in two ways. One is on the backend, when marketers utilize AI to estimate product demand, construct consumer profiles, and execute programmatic ad buying, among other things. The other is the consumer side, in which marketers employ AI to improve the customer experience, therefore building the brand and increasing sales.

4 Ways of Businesses Using Artificial Intelligence in Digital Marketing to Improve Customer Satisfaction

Chatbots, predictive and targeted content, content creation, and image recognition technologies are four key advancements in AI-enhanced consumer experiences. Each of these can contribute to better customer care and assistance, as well as more focused and relevant content delivery. Here's what you should know about these technologies and how they can help your business.


A chatbot is a piece of software that can engage in discussions (or "chat") by employing artificial intelligence to determine response. You may have utilized a chatbot while looking for answers to a question on a website. Chatbots can have both aural and written discussions, with the latter typically showing as chat windows on your computer screen. Chatbots, often known as messenger bots, have been dubbed 2017's finest new marketing medium. Chatbots are successful marketing tools, particularly in social media, since they can provide customer support that benefits both your customer and your business, collect data on customers to help you focus your messaging, and deliver those targeted messages on your behalf. Chatbots can even guide clients through the sales funnel by asking more precise queries to assist customers in finding the things they need.

2. Content Creation

Marketers have identified content generation as one of the most difficult tasks they face since the inception of content marketing. It takes time to create quality content, and effective marketing necessitates a lot of it. AI can assist you by creating some of that material for you. Articles of hundreds of words that read as if written by a living human being can be used as content. The content provided is customer-focused and meaningful, meant to be valuable to that consumer seeking information, all without requiring many hours of work on the part of an employee or freelancer.

3. Image Recognition Software

Image recognition software is an AI tool that organizations may employ to improve customer experience. Image recognition has been around for a while, and you've definitely seen it when a friend was automatically tagged in a photo you posted on a platform like Facebook. Image recognition software also aids in the personalization of client experiences. For example, Macy's released Macy's Image Search, an app that allows users to upload a photo of an item and search for something comparable in Macy's inventory.

4. Predictive and Targeted Content

AI may be used to collect additional data about prospects and consumers, which can then be used to anticipate future behavior and produce more focused marketing. That content could be delivered by a chatbot, as previously indicated, dynamic content on a web page, or email. This is because AI can assist in delivering the right email message at the right time by utilizing dynamic content and selecting that content based on previous customer behavior. AI can intelligently identify the information most likely to appeal to a certain client and automatically deliver it by knowing which web pages a customer visited, which blog posts they read, which emails they've interacted with, and more.

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